We are always working to improve people's impression of the Construction industry using a campaign we call Positive Image.
 
The campaign runs for about six months including the TV advert, online advertising, online competitions, games as well as a whole host of other activities. With all this activity going on we wanted to ensure we collected results as to its success which we have just got and want to share with you.

Over 51% of you have seen the TV advert. With females, people ages 20-24 and those looking for a career change being most likely to have seen it. Word of mouth is the most popular to share news for those of you under 19 years.

Google is the top website used to search for the bConstructive website, with the most popular reasons to visit us being to find out about careers and apprenticeships.

Over half of you on the bConstructive site are 19+ with 18% of all users currently working in another industry, looking for a career change or are unemployed. It just goes to show that the construction industry is becoming a more popular choice for careers.

A quarter of female users interested in going into the industry after university, whereas males use the bConstructive website to find information on apprenticeships.

When it comes to the ages of those of you that filled in the questionnaire over 26% of you are yet to sit their GCSEs/Standard Grades with a further 38% being at school/Higher Education colleges. 30% of you are ages 13-18 years and 51% are 21+ years.

Overall you all seem pretty satisfied with the bConstructive website and have successfully found out what you were looking for from the site.

We here at bConstructive are really pleased with the result which show that the website appeals to a large number of people, so please come back to visit us as often as you like and feel free to recommend any new items you think we need by emailing me at sam.brown@bconstructive.co.uk